Lessons on communicating ASM stories of change

The artisanal and small-scale mining (ASM) sector has many problems – and good stories are not often heard. Gabriela Flores looks at how effective communications can help mining communities learn about good practices that are being developed by their peers.

 

This short film focuses on how artisanal and small-scale miners and communities in Ghana, Madagascar and Tanzania are setting examples for others to follow

“We want to be appreciated for what we are doing,” were the first words that a Ghanaian adviser to small-scale gold mines said to me in a recent interview. Coming from someone who travels from small mine to small mine to help operators rehabilitate land after exploitation, his words carried a special weight.

In a country where small-scale mining is synonymous with environmental degradation, workers’ exploitation and unsafe practices, it may not be surprising to hear that good work goes largely unacknowledged. But this failure to acknowledge good practices extends to most countries where the sector is an important economic activity.

Could this failure to promote good practice be depriving artisanal and small-scale miners (ASM) and communities from advancing?

Informality, disagreement and low levels of trust abound in the ASM sector. At IIED, we believe that one of the antidotes to this troubling situation is effective communications.

It’s clear that the informal sector sorely lacks accurate and reliable information. This includes data about geology, land availability, licensing, access to finance and good practices. Even when this data exists, it is often difficult to access.

Time and time again we hear that there are many ASM initiatives happening, but those involved in the sector don’t always know who is doing what, what is working well and – crucially – what is not working. This thwarts the potential for collaboration and for scaling-up successful pilots.

A woman miner holds a rough red garnet found at a mine in Tanzania. Tanzania's artisanal and small-scale miners are fuelled by determination and the hope to strike it big (Photo: Magali Rochat)

A woman miner holds a rough red garnet found at a mine in Tanzania. Tanzania’s artisanal and small-scale miners are fuelled by determination and the hope to strike it big (Photo: Magali Rochat)

The IIED ASM dialogues programme has been working for two years to enable a wide range of stakeholders to come together and collaborate. The goal is to help transform ASM into the engine of local sustainable development that it has the potential to be.

Based on solutions-focused research, national players develop agendas for change that aim to empower miners, improve governance and create a safer, more secure working environment. The first dialogue was in Ghana and we are now gearing up for a dialogue in Tanzania in November. Effective communication and stakeholder engagement are at the programme’s core.

Telling stories of change

One of the biggest lessons we have learned is the need to do to more to share good practices and what we call ‘stories of change’. These are personal stories that illustrate how artisanal and small-scale miners contribute to sustainable development, operate professionally, and create wider opportunities for communities.

Stories alone cannot transform the sector from one driven by poverty and informality to one that is productive, equitable and sustainable. But they can inspire change.

Here are four lessons we have learned.

1. Use facts to show ASM’s contribution to sustainable development

There is wide agreement that ASM can be an important driver of sustainable development, particularly in some of the world’s most impoverished communities. However, how this is already happening or why this is a sector worth supporting is not as widely known.

Start with the basics. The existing contribution of ASM to national mineral production and local employment figures is not generally part of narratives about the sector. In many cases, the information is not readily available.

A good communications strategy can promote strategic facts: facts that can make us think twice about the relevance of the sector. For instance, did you know that 35 per cent of the gold mined in Ghana – one of the world’s top ten producers – comes from ASM?

2. Show real people

Most of the information shared about the ASM sector deals with technical, financial or regulatory matters. This dense – yet essential – material can be transformed into something inspiring if it is presented as a means of enabling real people to make a decent living, while respecting the environment.

A woman shows Gabriela Flores, left, some of the jewellery she has made after attending a jewellery-making workshop in Ilakaka, Madagascar (Photo: GIZ Madagascar)

A woman shows Gabriela Flores, left, some of the jewellery she has made after attending a jewellery-making workshop in Ilakaka, Madagascar (Photo: GIZ Madagascar)

Our ‘stories of change’ series found and featured miners, suppliers and local community leaders in GhanaTanzania and Madagascar. They are turning small mines and quarries into responsible businesses and coming together to tackle the environmental impact of mining. Their stories show that good things are happening and could – with the right support – happen in other places too.

3. Tackle negative perceptions of ASM

Those of us working at the international level strive to support the sector so that it is more sustainable. Yet ASM is often perceived as an undesirable activity in the countries where it takes place. Negative perceptions can create barriers to progress, in policy and practice.

We need effective communications strategies so erroneous perceptions don’t get in the way of progress at the country level. This cannot be done from London, Geneva or Washington. It is essential to work with national partners who have influence and credibility at the national and local levels, and can interact with critics and sceptics in the space where national opinions and decisions are made.

In Ghana, we work with Friends of the Nation, in Tanzania with Haki Madini, and in Madagascar with GIZ. We learn much from their insights and connections, and our programme’s communications are enriched.

4. Don’t be afraid to talk about examples of poor practice

We advocate a focus on good practices. There is enough information about problems and too little about successes and the potential for even greater gains.

But we need to be balanced. We have to acknowledge that there have been countless instances where the sector has had detrimental impacts, not least on the environment, health and safety and wellbeing of communities. Supporting the sector and focusing on good practices does not mean that our communications turn a blind eye to its problems.

Rehema Peter Mushi, from the Kalalani region in Tanzania, has mined red garnets, sapphires and rubies for two decades. She recently won a US$100,000 grant for this concession from the government, under a programme funded by the World Bank (Photo: Magali Rochat)

Rehema Peter Mushi, from the Kalalani region in Tanzania, has mined red garnets, sapphires and rubies for two decades. She recently won a US$100,000 grant for this concession from the government, under a programme funded by the World Bank (Photo: Magali Rochat)

A more personal lesson for communicating ASM comes from the women gemstone miners we met in Tanzania. While they meet the government’s requirements for small-scale miners, provide employment and engage in a range of responsible practices, their gruelling workdays end, more often than not, in disappointment.

They rarely find the type of stones that can turn a big profit. Yet when I asked why they continue to mine, every one of them said because they have hope. Their hope, they explained, is that one of these days they will find a stone that will change their lives for good.

I walked away wishing that some of their patience and perseverance would rub off on me. If we, as communicators, can convey a fraction of their determination, we will be on our way to success.

Gabriela Flores (gabriela.flores.zavala@gmail.com) is a communications specialist and senior associate at IIED. This blog was originally posted by the Intergovernmental Forum on Mining, Minerals, Metals and Sustainable Development.

Source of article: International Institute for Environment and Development